Marketing & Sales

To build a solid photography business, you need a good CRM solution (customer relationship management). Why? It has to do with the length of the photography sales cycle. The truth…

Nearly every photographer dreads the slow winter months. The dark, cold, rainy, days only compound the morbid experience of not having work. Occasionally a new project trickles in and you’re…

Can you remember the first time you set out to build your photography website? Let’s be honest, building a simple website is stupidly difficult. The sheer volume of tear-shedding failures…

Running a photography business is like trying to manage a cat farm. Keeping track of every prospect, client, and task is so daunting, it is no surprise that many photographers…

On November 21st, 2016 we announced the impending launch of our Alpha phase. Since the announcement, we received an abundance of positive feedback and have continued to build our product…

If you’re reading this blog, you’re probably a professional photographer. That means you’re also a salesperson. After all, you sell your product and services to clients. Some of you may…

In my opinion, every salesperson should be skilled in a variety of areas. But based on my experience and observations, a salesperson must have the following key traits and skills…

Many of you have personal clients for family portraits, headshots, wedding photos, and similar types of photo shoots. That’s a great set of clients. But there’s another type of client…

Building an Instagram following helps build your brand and attract customers. To build that following and become an Instagram influencer, you should follow key practices, which include choosing a specific…

Every single company has what’s known as a sales funnel. The funnel starts with searching for a client, continues by warming him up to the idea that he needs what…