Insights

Do you know who your ideal customer is? Or do you just advertise to the masses and hope that clients start to trickle in on their own? If you answered…

Running a business as a freelancer is like anything else in life, you’ll get better with experience. Unfortunately, that means that you’ll make some mistakes along the way. While mistakes…

Getting started as a freelancer is easy. Offer a service, find a client, and you’re in business.  But scaling up can be much harder. Making the transition from part-time side…

The story of Picr begins at a warehouse in Portland, OR as a startup offering high-end printing solutions for a consumer market dominated by low-quality prints. When ordering prints for…

Some photographers love it, some are indifferent, some dread it, and others outsource it. Whatever your approach or disposition, if you’re a photographer, post-processing is a critical part of your…

On November 21st, 2016 we announced the impending launch of our Alpha phase. Since the announcement, we received an abundance of positive feedback and have continued to build our product…

So you’ve decided you want to be a professional photographer, and you’ve proven you have what it takes. You’ve settled on a specialty, bought your equipment, created your portfolio, set…

You might have what it takes to make money from photography, but you’re going to need more than talent to stay in business.

Learning how to market your photography business is an exercise in meta-communication. It’s about understanding not only what message you’re sending to your audience, but how and why you’re conveying…

Meet Briana Morrison. She let our video team follow her around on some of her photo shoots, giving us a behind the scenes glimpse into her process and shares some…

One of the most overlooked costs associated with professional photography? Licenses and permits. In order to shoot in specific locations or venues, you need to buy a license or pay…

New photographers face a paradoxical conundrum familiar to many creative professionals: you need a portfolio to win over clients, but you need clients in order to build a portfolio.