If you are a blogger, marketer, or a brand using content to connect with your audience, it is highly crucial to optimize it for SEO before publishing. Otherwise, it may not yield any good results in SERP no matter how valuable it is. And not performing well in SERP means you are ignoring a major source of organic traffic.
Content optimization has been a specialized job performed by professionals. But, this isn’t the case now, and all thanks to the online editing tools. These tools have streamlined the tedious optimization process, saving valuable time and effort for individuals.
Reliable Online Editing Tools That Can Be Used for Content Optimization
Before getting into the details, keep in mind that, instead of blindly picking tools from Google top results, I have performed in-depth research. I explored tools from different categories, checked their online reviews, and then tested personally their working potential to determine whether they could be handy for optimization or not.
So, now without any further delay, let’s get down to my list.
Whenever a debate starts for quickly and efficiently optimizing content, SurferSEO is a name that stands out tall. It is considered an online editing tool since it offers a dedicated editor for optimizing content. Let me explain how it would help you.
After pasting content into its editor, SurferSEO will start analyzing it using Natural Language Processing algorithms. It will then provide key insights such as how many times a specific word and phrase should appear in the content.
If the word reaches the mentioned limit, SurferSEO will mark it as “Green,” otherwise, it will remain “Red.” To demonstrate all this in a better way, I am attaching a screenshot below, check it.
This way, individuals can quickly make their content keyword, and improve the overall chances of achieving good SERP visibility.
Moreover, based on your given content, SurferSEO mentions how many words, phrases, heading tags, and even images it should contain to effectively compete with high-ranked competitors.
The part I loved the most is that the tool also provides an SEO score (out of 100) for the given content. Try to achieve a higher score by making suggested changes. The scoreboard will be updated in real time.
| Pros: | Cons: |
| Simple to use editor | Does not available for free |
| AI-powered content optimization suggestions | |
| Content SEO score | |
| Integration of other tools |
As the name indicates, Editpad is a freemium (has both free & paid versions) online editing platform offering a wide range of AI-powered tools for numerous purposes. One of them is the paraphrasing tool. I found it to be really advantageous in content optimization.
This is because the tool rephrases the given content to elevate its overall quality in terms of uniqueness, readability, and fluency. During the paraphrasing process, Editpad makes multiple changes:
- Replacements of complex words with easy synonyms – for better clarity
- Alteration of sentence structure – for a smooth and consistent flow
- Removal of unnecessary repetitive words – for adjusting overall keyword density
Obviously, due to these changes, your content quality will automatically be upgraded, which is essential when optimizing content.
The excellent feature I found about Editpad is that it allows you to further paraphrase sentences in the output results, in case you are not satisfied. For this, all you need to do is simply click on a single-click sentence, click the “Rephrase” button, and get three new versions. For an illustration, check out the screenshot below.
Additionally, it offers 12 paraphrasing modes for users with diverse writing requirements. Each mode follows a unique rephrasing approach and alters content in a specific style or tone.
| Pros: | Cons: |
| Available in both free and paid versions | Contains advertisements |
| 10 paraphrasing modes | |
| Multiple language support | |
| Integration of other tools (i.e., Plagiarism Checker, & Summarizer |
Hemingway Editor is an AI-powered tool that can also prove beneficial in content optimization. It will help you to enhance the sentence structure of the content by highlighting both “Hard to read sentence” and “Very hard to read sentences.”
Additionally, it will also identify other mistakes as well i.e., the use of adverbs, passive voice, and qualifiers. For maximum ease in improving the mistakes, Hemingway highlights them with different colors.
Furthermore, by evaluating the overall quality of the content, this tool will assign a readability score with a caption of “Good,” “OK,” or “Bad.”
Hemingway is available in both free and paid plans. If you shift to premium, you will unlock many useful features that also assist in content optimization. For instance, its paid feature will allow you to automatically improve highlighted sentences through rewriting.
Overall, it can be a really helpful option for quickly and efficiently optimizing the content for better rankings.
| Pros: | Cons: |
| Simple to use | Most useful features require a paid subscription |
| Highlight improvement in different colors | |
| Provide readability score | |
| No word-checking limits |
A perfectly optimized content is one that is free from any type of grammar, spelling, or punctuation errors. To fix all these, I was already aware that the preferred choice of many individuals would be Grammarly.
It is available in free and paid versions and uses advanced AI algorithms to quickly identify errors in the input text. For ease of correction, it even provides AI-powered suggestions.
I was amazed after knowing that Grammarly can also detect repetitive or unnecessary wording which you can eliminate to make content cohesive and coherent.
Based on the content’s grammar perfection, Grammarly will assign it a score (out of 100), which will help evaluate overall content quality.
Finally, if you purchase a premium subscription, the tool will even assist you in checking the plagiarism of the content to ensure originality.
| Pros: | Cons: |
| AI-based error detection and correction | Sometimes may give a questionable suggestions |
| Capable of detecting unnecessary or repetitive wording | If you follow all the suggestions, your content may come under radar of AI Detectors. |
| No word-checking limit | |
| Plagiarism checking facility |
Final Words
If you want to achieve high visibility in search results, then you must optimize content for SEO. Gladly, this can be effortlessly done with the help of online editing tools. These are usually free and simple to use so that individuals with average knowledge don’t have to face any hassles. In this blog post, I have reviewed some of the most reliable tools that you can consider leveraging.