Melissa Hollis

You didn’t start your business because you wanted to do back-office tasks — you did it because you have a passion for your product or service and vision for the…

Time is money when you’re a small business owner. The more time you spend juggling administrative tasks like scheduling appointments or qualifying leads, the less time you can dedicate to…

In 2019, there were nearly two million bookkeepers and personal accountants in America. To put that into perspective, that’s about 0.6% of the U.S. population. But don’t let this prevent…

In your early days as a solopreneur, you spent most of your time on lead generation. You learned SEO, invested in digital ads, tried EDDM (every door direct mail), and…

Do you find yourself repeating conversations with clients? Mindlessly performing tasks that could be automated? Wishing you had a few more hours in the day? If so, don’t worry, it’s…

Do you know who your ideal customer is? Or do you just advertise to the masses and hope that clients start to trickle in on their own? If you answered…

As an independent contractor, it’s always exciting to see more people interested in using your services. But you know very well that scheduling a meeting with a potential client doesn’t…

As an independent contractor, you know that keeping track of your business expenses is both time-consuming and completely necessary. It helps you to track your income and tax write-offs to…

Your business is important. The service you provide fills a need for others, and you should be able to charge and get paid for your work. It’s a simple economic…

At this point in your entrepreneurial journey, you realize how much easier it is to work with current clients than it is to generate new clients. Unfortunately, it’s really easy…