In your early days as a solopreneur, you spent most of your time on lead generation. You learned SEO, invested in digital ads, tried EDDM (every door direct mail), and…
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PayPal is the financial lifeblood for many small businesses. You use this top-of-the-line software to invoice your clients, keep track of your spending and income, and transfer money between accounts.…
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As an independent contractor, you probably put a decent amount of effort actively and passively building your list of contacts and potential clients. Between networking, lead capture forms, business cards,…
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Business tipsSelf improvement
How to Set Up a Virtual Office: Full Guide for Solopreneurs
by Paulby PaulIt’s 2020—we’ve officially gone digital. 80% of Americans own an iPhone or an Android. Another 89% have a computer in their homes. And just over half of all citizens own…
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Do you find yourself repeating conversations with clients? Mindlessly performing tasks that could be automated? Wishing you had a few more hours in the day? If so, don’t worry, it’s…
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Every project your business takes on needs a project estimate. Before hiring you for a project, every client is going to want to know how long the project will take,…
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InsightsMarketing & SalesStrategy
Who is Your Ideal Client? How to Create a Customer Profile Template
by Paulby PaulDo you know who your ideal customer is? Or do you just advertise to the masses and hope that clients start to trickle in on their own? If you answered…
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As an independent contractor, it’s always exciting to see more people interested in using your services. But you know very well that scheduling a meeting with a potential client doesn’t…
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Business tipsSelf improvementUncategorized
5 Small Business Marketing Ideas to Increase Your Client Base
by Paulby PaulYou’ve been in the industry for a few years and built up a decent-sized client base. Now, it’s time to work on reaching even more people. We’re talking about marketing,…
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Generating new business takes a lot of time and consistency. As a freelancer, you would probably rather focus on doing what you do best — the skill you’re marketing. But…
Uncategorized
8 Freelancing tips for beginners (what I wish I knew before I took the leap)
by Paul
by Paul
8 Freelancing tips for beginners (what I wish I knew before I took the leap) Starting out on a freelancing journey can be a nerve-wracking experience. I know when I…
You spend your first few years as an independent contractor building up your client base as big as possible. Then, two things happen: One, you end up with so many…