Not far from Bloom HQ, in a seemingly disorganized home office, photographer Hal Harrison sits at an untidy desk. Two large monitors face him, a web browser in one, Photoshop…
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Learning how to market your photography business is an exercise in meta-communication. It’s about understanding not only what message you’re sending to your audience, but how and why you’re conveying…
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Meet Briana Morrison. She let our video team follow her around on some of her photo shoots, giving us a behind the scenes glimpse into her process and shares some…
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One of the most overlooked costs associated with professional photography? Licenses and permits. In order to shoot in specific locations or venues, you need to buy a license or pay…
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New photographers face a paradoxical conundrum familiar to many creative professionals: you need a portfolio to win over clients, but you need clients in order to build a portfolio.
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And now, the moment many photographers have been waiting for. So far, we at Bloom have been focusing our efforts on recruiting photographers in Portland. Now, we’re switching gears to…
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One of the most frustrating things about getting started as a professional photographer? Finding out what gear you really need. When they’re not trying to up-sell you, photography equipment guides…
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Four out of five people rate their photography skills between “good” and “excellent”, according to the latest consumer research from Canon.
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Josh Rossi is a Los Angeles-based photographer who specializes in commercial, entertainment, and advertising images. Born in Florence, Italy, Josh was obsessed with art as a child, but discovered his…
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Running your own business is a lot of work. You are constantly having to manage a multitude of recurring tasks, new clients, old clients, processing, fulfillment, website management, social media…
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Portland—and the Pacific Northwest in general—is known for picturesque mountain ranges, a rough yet beautiful coastline, and an overall environment seemingly created for photography. While many photographers venture outside city…
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Word-of-mouth is one of the oldest forms of marketing there is. It’s also one of the most effective. Just how powerful is word-of-mouth marketing? According to some frequently cited Nielsen…