And then there was

We’re all obsessed with recording not just the hard facts of the cities we live in, but also the soft ambiance of our experience within them.  At least that’s the implication we see from the mass acceptance of geo-social tools and the content you the user create with these tools.  We’ve tried to examine these shared experiences and how they define location with — a map of collective experiences through Instagram photos.

Screenshot of the map

As wonderful as these collected experiences are though, we’ve been limited in the tools we can use to explore this data of personal experience.  Too often the data arrives in a one-dimensional stream designed to help us catch up with what our friends are up to or as a snapshot of what’s happening precisely at that moment — but because they are so fragmented and linearly organized, none of them tell us much about the world as a whole. Even our favorite photo-sharing sites that support geo-coded photos — like Flickr and Instagram — are heavily biased towards a time-series oriented view of the data instead of geographic or otherwise experiential, exploratory views.  Because of this, we’re forced to rely on memory if we want to understand the trends and significance of a collection of images.

Compare this to the tools available to view the hard-facts of cities — crowd-sourced street and architectural information, and so forth — and you can being to see a the large gap between traditional visualization tools and personal and expressive data visualization tools. We are lucky here at Bloom Studios that Ben and Tom, two of our co-founders, have spent years refining the theory and practice of cities, geography, and mapping for hard facts.  As such, there’s a rich toolset for discussing and presenting data — and with we’ve applied this technology stack to present you with the collective experience of Instagram users.

One of Bloom’s central theses is that the experiential and personal data can be transformed into an expressive format using the same tools we’ve become experts in using for traditional factual data.  So can we use visualization tools to provide a new insight into an already rich experience?  In our current social and experiential toolkits, location is an element of context to understand the photo.  What would happen if you inverted this relationship?  What would happen if you used the photo to provide a context for a given location?  That’s the question we’ve tried to examine with attempts to provide a glimpse into the collective experience of users.  We’ve initially created maps that present a collective view – focusing on what’s “interesting” within a given area. is actually a cartogram — it truly measures a variable over a geographical area.  In this case we’re using the notion of “interestingness” to define what defines an area.  Using this variable we select which photos to show in a larger size than others.  We’re not restricting ourselves to a completely linear model of interestingness and size, so that we can provide users with some larger, and recognizable, photos at any zoom level.

This, we hope, gives you a glimpse into the value of and examining experience geographically in a broad way.  Over time we will expand this capability, allowing you to not just view all public data, but to also restrict it to your own views of geographical experiences and those of your friends (as defined by your social network participation), making it more personally relevant — your own social (or personal) map of what matters in the world.

Technology was written using ModestMap.js for the tile mapping and SimpleGeo for the location services and the labels are the Acetate labels from FortiusOne and Stamen.  We’ve extended this stack somewhat to support richer experiences than were available to us out of the box, but have tried to keep all of these extensions as general as possible.  Tile maps are certainly common experiences now, but we did this because we’re trying to explore the possibilities available to data visualizers if they can simply swap out the data source for another – would there be sweet spots of rich experiences made available if we encourages playing with the data sources?  The tile-generation itself was bespoke, and something we’ll look into generalizing further over time and as computation restrictions are relaxed somewhat.

Introducing Fizz

The response to our website and company launch on Monday has been great. We’re already hearing from people who are as excited about our vision for data expression as we are and we’re getting great feedback on our initial offerings, Fizz and Cartagram.

We’re also sensing a blend of curiosity and hope, especially from our friends at blogs like Infosthetics, Flowing Data and We’re working hard to fulfill that hope!

Our long-term plan is to build a product that offers many different visualizations that can be applied to a wide variety of data sources. We’re building the product one piece at a time, starting with Fizz.

Fizz shows recent updates from your network on Facebook or Twitter. Large circles are people, small circles are their updates. Typing in the search box highlights matching terms:

Fizz can connect to data from two places right now: Twitter and Facebook. Both of these are personalized to present recent updates from your own network of connections. We plan to add more data sources soon.

Designing Personal Data Visualizations

The personal nature of the data immediately presents an interesting design problem. How do we show you what Fizz is and does without knowing who you are and what data is relevant to you? We’ve introduced a wireframe mode to the visualization as one possible answer to this question.

Fizz is the first of many visualizations we’re building. It’s adaptated from a fairly common chart, the bubble chart (well implemented by our friends at Many Eyes and offered in open source libraries like Protovis) but we’ve adapted it to be more dynamic and playful. It’s a different way to look at textual information, like tweets, and as we develop it we’ll add extra layers of relationships and connections onto the foundation it provides. It’s also a nice stress test of the new features in browsers like Safari, Chrome and Firefox, and we’re using the Processing JS library to handle the drawing and animation.

As we add new data sources to Fizz we don’t want to be tied to a lowest common denominator treatment of that data. For example, if we add LinkedIn as a data source it might be easy to limit Fizz to showing people and status updates as it does for Facebook and Twitter but we might also want to represent people and companies instead. Ultimately, the Bloom platform will allow these choices to be made by anyone but for now we’re exploring them one by one. That’s why we began simply with Fizz for now, and it will gain in flexibility and expressiveness as we develop our tools.

If you have thoughts on features or inputs we should add to Fizz next then please let us know in the comments, on Twitter, or fill out or feedback form on Google Docs.


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